For California-bred, Portland-based rapper YEAT, creating infectious melodies has always seemed to come naturally.
“It’s crazy because I thought I was good the whole time. I feel like that’s what kept me going,” he said. “And it just kept growing more and more — now when I look back, it’s just like damn, I really did this.”
Destined for a career in music, it’s no surprise that YEAT’s knack for sugary, auto-tuned verses has allowed him to flourish over the last two years. Releasing two albums in 2021 thus far, his most recent effort, 4L, fully immerses listeners into his unique style — embodying the new wave’s signature, rowdy sound in the process.
Stoking the flames of the fire the Soundcloud era ignited, the underground rising star stirs up rap circles by continuing to shape excitement around his future releases. Teasing his upcoming album Up To Me, YEAT had more in store for fans beforehand by dropping a 4-track EP, Trëndi.
Amid scheduling new music and leading his team at Twizzy Rich to new heights, YEAT revealed his creative process and recording style, inspiring the next generation of artists to never stop pursuing their dreams. YEAT also details his approach and mentality on staying level-headed within his work ethic, patiently awaiting his turn as hip-hop’s next to blow.
The 21-year-old artist has achieved a level of respect insurmountable to others in the underground scene — earning a seat at the table near SoundCloud’s new wave pioneers. Living up to the youthfulness of Our Generation’s talent, the sky is truly the limit for YEAT.
YEAT sat down with OGM host Hakeem Rowe to discuss his upcoming album Up To Me, the “Twizzy Rich” label, KanKan, 4L, Sorry Bout That, T-Pain and more in this Our Generation Music exclusive interview.