K Camp and B-Lovee brought the baddies to the Bronx for their new Jersey club-inspired single, “Pretty Ones.”
A genuine legend in the game with timeless hits spanning every era over the last decade, the newly independent K Camp is eager to prove he has plenty left in the tank. For his first official release since exiting his career-long label deal, Camp is sounding just as tuned in as ever — tapping in with one of the most important figures in Bronx Drill for a bouncy Jersey Club inspired bop that feels refreshingly of-the-moment.
K Camp hits the ground running on his first independent release, appealing to the ladies and streets at the same time in true Float fashion. “Pretty Ones” feels like a strong statement that despite having over a decade in the game, the veteran hitmaker can still hang with the cool kids – tapping one of the hottest young stars from one of the hottest scenes in the country to infuse the dance-friendly single with some signature Bronx drill grit.
The song itself is centered around an infectious beat (prod by Cashmere Brown & Dinuzzo), with its light vocal sample and bouncy bassline backdropping Camp’s silky smooth vocals and deceptively concise bars – begging listeners to sing along to its catchy refrains of “You like to get nasty huh?” and “Bad Boy like Diddy’s son.”
It’s also great to hear B-Lovee apply his raspy Bronx drill delivery over some lighthearted, Jersey Club inspired production – especially when you consider that many of his biggest hits have come from stepping out of his usual drill lane to experiment with alternate production (See: “IYKYK” or “My Everything.”) He also managed to bring Camp to his home turf of Courtlandt for the music video, where he and the cast of “pretty ones” showed off their best jersey club dances moves for the Creed & Spike Ree-directed visual.
K Camp is truly a singular figure with classics from every era, with legendary hits throughout the 2010s from “Money Baby” to “Comfortable” to “Cut Her Off” – to the literal first viral TikTok song in “Lottery (Renegade)” that laid out the blueprint for going viral on the app. “Woozie” off his last album Vibe Forever is still shaking the strip clubs in the south. And in the freestyles he’s dropped over the last several months, he sounds focused and ready to embark on his independent journey.
“Pretty Ones” is an excellent way to kick off this new leg of his career, suggesting that fans will be seeing plenty more from indie Camp throughout the year.
Watch K Camp’s “Pretty Ones” feat. B-Lovee
