Ever since Meek Mill released his fifth studio album Expensive Pain in late August, loaded with high-profile features like Young Thug, Lil Baby, Lil Durk, Lil Uzi Vert, Kehlani, Brent Faiyaz and others, he has had a number of issues attempting to release music.
Shortly after the album, he had hoped to release the Expensive Pain “Extendo Pack,” which would serve as a deluxe. But, it was soon delayed indefinitely after it missed its initial and postponed release date.
Now, amid a newly aired conflict between he and his label Atlantic Records, Meek hopes to release his upcoming DC5 mixtape as an NFT (non-fungible token). Meek first announced this decision in November, also saying that his “Loyalty Club” would begin in January 2022.
So, when the year kicked off, Meek stuck to his word and launched a new discord server called the “Loyalty Club,” where he interacts with fans and provides them exclusive updates and releases. The first “exclusive” release came on Feb. 2, in the form of his new song and music video for “11/28 freestyle” uploaded on the server. “11/28 freestyle” is presumably a promotional single for DC5, and was also posted to Meek’s Instagram.
In prior Instagram posts from January, Meek dug his feet into this plan, calling his upcoming music “street medicine for the ‘block chain only,'” and emphasizing that DC5 will be released outside of the confines of his label deal.
His recent spat with Atlantic Records also led him to claim he will invest more into “his hood” with a non-major label release, as this NFT blockchain mixtape will be a more fruitful project for him.
Since he is just a novice in the world of NFTs, he reached out to fans for advice on which platforms to use and continued to assert that he has new music on the way.
In fact, it was the fans’ idea for him to set up the discord, which now has over 15,000 members.
It seems that Meek could be revolutionizing artist autonomy, as well as weaponing their music as a way to stick it back to major labels. Overall, this has been a great promotion tool for Meek’s upcoming DC5 mixtape, which will continue his famed DreamChasers mixtape series that he has not added to since 2016.