Stay in the mix of what’s new every week with Our Generation Music’s “Platinum Picks” from New Music Friday.
Dro Kenji — “WITH OR WITHOUT YOU”
Benny The Butcher & J. Cole — “Johnny P’s Caddy”
SSGKobe — “Don’t Miss“
NIGO & A$AP Rocky — “Arya“
Jay Laurent — “Medusa“
Rising South Carolina star Jay Laurent is becoming a force to be reckoned with in the underground scene. As “Omnitrix” took TikTok by storm in 2021, Laurent continues to stack up millions of views and plays on his breakout hit. “Omnitrix” — being his biggest song to date with over 1 million streams — is not only uniquely melodic and captivating, but fits the mold of the new wave’s iridescent sound perfectly. Reminiscent of fellow new wave hit-makers Ty Fontaine and UnoTheActivist, the sky’s the limit for Laurent, shining on his latest single and video “Medusa.”
Directed by blossoming videographer Tyler Shuler — who led production on redveil‘s poignant 2021 offering “04” — “Medusa” sees Laurent glide over the track’s ethereal hard-hitting beat featuring love-torn hypnotic vocals. Turned to stone by “Medusa,” the young rapper’s future seems too bright to not take notice of. Watch the visual for “Medusa” below!