Pusha T is not only coming to reclaim his throne as hip-hop’s premier street rapper, but is eyeing an “album of the year” type run in 2022. As his upcoming studio album, It’s Almost Dry — formerly rumored to be named, Its Not Dry Yet — continues to loom closer, the legendary Clipse lyricist is applying pressure at the perfect time.
Along with his recent effort on Nigo’s “Hear Me Clearly,” new reports detail that Push’s long-awaited LP could be here as soon as April 8. Obtained by Hip-Hop-N-More and German outlet CeDe.de, this information is still up for speculation, as Pusha T has been long know for pump faking details about release dates. This news also comes after Push’s diss track towards McDonalds fueled by restaurant competitor Arby’s, saying: “Arby’s paid me, but I’d still say this anyway.”
The album is also reported to contain 12 tracks, with potential big name features from Ye and Jay-Z. Recently, a snippet surfaced of Push listening back to a verse from Jay in the studio. Soon after, he sat down with Million Dollars Worth Of Game, where he confirmed the verse from Hov will be on his upcoming effort.
Dropping the album’s lead single “Diet Coke” on Feb. 7, Push tapped legendary producters in 88Keys and Ye — who also appears in “Diet Coke’s” music video. The track’s hard-hitting piano-driven beat opens with Fat Joe’s tag line, “Yesterday’s price is not today’s price,” before King Push declares war.
“The number on his jersey is the quote price
You ordered Diet Coke, that’s a joke, right
Everybody get it off the boat, right
But only I can really have a snow fight.”Pusha T — “Diet Coke”
King Push is one of the most viscerally venemous lyricists in the game — and for good reason. His 2018 Grammy-nominated effort Daytona came in conjunction with Kanye West’s KIDS SEE GHOSTS, Ye and a now-infamous diss track towards Drake, as fans still cling to Push’s last batch of coke-covered bars. Slinging rhymes like the dope he’s selling, Push speaks on having a “snow fight,” playfully using “Diet Coke” to that of street drugs rather than the soft drink.
Previously posting a photo of the album’s presumed cover art — a coke-covered portrait of Lana Del Ray — It’s Not Dry Yet will be the fourth official studio album from Pusha T, boasting production from Ye, 88Keys, The Neptunes and more.
Sitting down with Billboard last October, Pusha initially spoke on his impending LP during the launch of his third closet sale for his brand Grailed, saying it was “1000 percent better” than Daytona. Similarly, Pusha hyped up the project in an interview with Complex, proclaiming that the “album of the motherf—king year is coming.”
“All I’ll say is this: The album of the motherf—king year is coming. A Pusha album takes a long time. It takes a long time to put this shit together, but when it comes together, ain’t nothing f—king with it. We stamping that on everything. I don’t care what they say, how they act. I don’t care how viral they go, none of that. Nothing is f—king with it.”Pusha T to Complex
In that same interview, Steven Victor and Pusha T not only spoke on the rapper’s forthcoming record, but divulged that they were working on DONDA 2 at the same time — saying that Victor Victor’s upcoming slate of projects are dropping “back to back to back.”
Victor, who sits at the helm of G.O.O.D. Music and his own creative label Victor Victor, is responsible for overseeing Pop Smoke’s posthumous records, as well as Ye and Push’s upcoming albums. BAPE founder, designer and curator NIGO’s upcoming tape I Know Nigo — also headed up by Victor — features Pusha T, Lil Uzi Vert, Tyler, The Creator, A$AP Rocky and more.
“The Pusha album is coming sooner than you think. And we’re dropping back to back to back. You know when the President comes to town and they have the procession and all that, and the trucks, and it feels never-ending? That’s how we’re coming this year. Tonight, we’re leaving here and going to the studio. We’re working on Donda 2. We’re putting the finishing touches on Pusha’s album.”Steven Victor to Complex
As Pusha T ushers in what looks to be yet another epic rollout, “Diet Coke” is more than enough to convince listeners that the “album of the year” may be on the way.
Listen to “Diet Coke” below!