A$AP Mob lead man to collaborate with retail store PacSun for future fashion collections.
New York rapper, fashion enthusiast and self-proclaimed “pretty mothafucka” A$AP Rocky has agreed to a deal with American clothing brand PacSun to be their first guest artistic director.
Both Rocky and PacSun made the announcement Thursday (July 8) through Twitter, Instagram and a press release with quotes from the rapper, the company’s co-CEO and their president.
The responsibilities of the position include overseeing designer collaborations the company embarks on, aiding with brand campaigns and in-store launches in PacSun’s Soho and Downtown Los Angeles locations, as well as creating his own special drops including a Vans collection. A$AP Rocky will fulfill this role for 18 months.
In Rocky’s announcement tweet, he showed a potential design for his new Vans x PacSun collection of Old Skool Vans sneakers.
PacSun’s president Brie Olson revealed that the company and A$AP Rocky had been working behind the scenes the last year-and-a-half on this collaboration. In the press release coupled with the announcement, Rocky spoke on how special this project is to him.
“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” Rocky said. “Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”
There is no official release date for any particular A$AP Rocky x PacSun collection, but on the page of PacSun’s website dedicated to the announcement, it mentions “Exclusive Collabs Coming Soon.” So, be on the lookout for any A$AP Rocky PacSun or Vans merchandise for retail in the near future.