As far as blossoming talent goes, Eem Triplin has quickly become one to watch out for in the underground.
While Triplin’s rise in the new wave seemingly happened overnight — stemming from his viral hit “Awkward Freestyle” and a coveted co-sign from Tyler, The Creator — he’s been long hailed as an innovative producer, having a hand in $NOT’s new album, Ethereal, among many other credits.
Accumulating nearly 120,000 subscribers on YouTube and racking up 190,000 Spotify monthly listeners, his newfound stardom is coupled with his ability to test the limits of his own artistry — showcasing his affinity for dark soundscapes on his latest visual for “New Jack City.”
Since the release of “Awkward Freestyle,” Eem has delivered three stellar cuts in “Louie V,” “London Tipton” and “If You Go” — the latter of which setting the tone for Triplin’s underground takeover. The rapper-producer keeps applying pressure at the perfect time, as “New Jack City” (originally released on Jan. 13) sees Triplin draped in darkness — touting demonic yet atmospheric production covered in his signature sauce.
Seamlessly mixing the styles of both pluggnb and rage (produced by Sauron and Deemo), “New Jack City” finds a balance in the eerily energetic pockets of Triplin’s fast-paced bars, tearing off lines like “Only time I leave my crib is if it’s for a check.” The track is naturally electric, as its brooding, street-centric visual — directed by JMoney1041 and edited by 88 Films — sees the 20-year-old enigma reignite his towering presence in the run-and-gun style video.
While Triplin’s star seems to rise a notch higher after every track he shares, expect the dual threat phenom to stick around for quite a while.
Watch Triplin’s trippy new visual below!