Frank Ocean announces new luxury brand of jewelry ‘HOMER’

Frank Ocean has finally stepped out of the shadows.

Last seen with Tyler, the Creator amid his roll-out for CALL ME IF YOU GET LOST, fans have only caught sparing glimpses of Ocean since his immaculate 2016 double-album run with Endless and Blonde.

Releasing singles in “DHL,” “In My Room,” “Dear April” and “Cayendo” in 2019-20, Ocean looked to be gearing up for an eventual album release off these tracks. However, he now seems to be flourishing in different waters — putting any future music on hold to announce his own collection of luxury jewelry.

His NYC-based company, Homer, consists of “fine and high jewelry pieces.” Hes cites his childhood obsessions and “heritage as a fantasy” as influences behind the designs seen in Homer’s catalog. In addition to the jewellery, the debut line includes a belt buckle and a silk scarf, with prices ranging from $395 to $1.9 million.

He took to Instagram Friday (Aug. 6) to announce his latest endeavor, thanking all those who’ve been a part of his vision as well as dedicating his work to his family. After the tragic death of his brother Ryan Breaux in 2020, this project weighs heavy on Ocean’s fans and Frank himself.

“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All my work now is dedicated to my family. Everything. My goal is to make things last, that are hard to destroy, set in stone.”

I wanna say thank you for believing in my vision and taking a part in this story from the bottom of my heart,” he continued. “This is three years in the making and there is so so much I’m excited to share with all you strangers. Love.”

Homer’s website also features music from Orlando-based artist 454’s (aka Willie Wilson) debut mixtape 4 REAL. Customers can order a catalog directly to their residence or schedule an appointment at Homer’s official store at 70-74 Bowery, New York NY 10002.

In his first interview in over two years, Ocean opened up to Financial Times about Homer’s inception — detailing his motivations behind business ownership, his journey into “hard goods,” his relationship with Virgil Abloh, his fashion inspirations and what he keeps locked away on his iPad — “until he’s ready” to show the world.

Up until now, fans have waited for Frank’s next move for almost a half decade. Whether Ocean decides to remain design-based or jump back into music, his hold on our hearts never seems to wither away.

Frank Ocean headshot, photograph by András Ladocsi. Gallery photos via homer.com.

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