IDK inks new deal with Nike

Ahead of his upcoming album, Maryland rapper enters partnership with sports apparel titan.

IDK has had a busy past few weeks. On June 11, he released his second single “Peloton” for his upcoming album, USEE4YOURSELF, coming July 9. USEE4YOURSELF‘s first single SHOOT MY SHOT” featuring Offset dropped in April.

Without a confirmed tracklist or additional features announced yet, the two singles still have IDK off to a great start for the album.

However, IDK has hinted through Twitter that Dreamville rapper JID could be on the album. Along with this, he shared a snippet on Friday, June 25, of a song of his featuring Young Thug.

In the video, it appears that IDK is trying his hand at designing some Nike Air Force 1s. One day before the snippet came out, IDK announced that he signed a deal with Nike.

Although it is unclear what the terms of this deal are or what avenue he looks to pursue with it, it is fair to say IDK has been making major moves as of late. In the month of June, he has interviewed with British Vogue, was included in the lineups of Rolling Loud Miami and New York as well as Day N Vegas, announced a new album, dropped a single and signed with Nike.

This Nike signing is another impactful rollout strategy for IDK’s upcoming album, and evidence of his growing popularity. Be on the lookout for any new IDK Nike apparel and check out his album USEE4YOURSELF dropping July 9.


.@joy_divizn’s close friendship with @playboicarti has allowed him capture “the one’s” creative process up close.

“I’m working with the biggest artist in the world… I have all this footage of [us], but we’re just sitting on it.” #OGM


.@USER_XMAN been so active lately… y’all think Ken is dropping new music soon? #OGM

+ WATCH 📽️:

.@kennymason has some HEAT on the way with @tonyshhnow… y’all waiting on these hits from Kenny? 👀🔥 #OGM

Grade A founder and CEO @LilBibby_ revealed that “the final #JuiceWRLD album is in the works” via Instagram today. #OGM



One year ago today, @sabaPIVOT dropped ‘Few Good Things’ 🌺 #OGM

A beautiful record… favorite tracks?


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