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Kanye West drops dual-purpose ‘Life Of The Party’ music video, Yeezy Gap ad

The story of Kanye West‘s 2021 single “Life Of The Party” with Andre 3000 has been quite the rollercoaster ride. The tale begins the day after Drake released his sixth studio album Certified Lover Boy on Sept. 3, just days after West dropped his long-awaited Donda album on Aug. 29.

Drizzy, who was in a passive aggressive beef with Ye at the time, used his Sept. 4 guest DJ spot at SiriusXM’s Sound 42 show to play the unreleased Ye and Andre 3K collaboration — officially leaking it to the world. At the time, the song contained a Drake diss in Kanye’s verse, which the Champagne Papi used as ammunition in the rivalry between the two hottest artists in the world.

Before tempers ultimately simmered between Yeezy and the 6 God officially with their joint Free Larry Hoover benefit concert that December, Kanye added five songs to his Donda album as a deluxe in mid-November, which included “Life Of The Party,” with a new, more wholesome and introspective Ye verse.

Kanye made the song an official single as well, allowing for an explicit version to be released separately from the Donda deluxe tracklist, which he did not do for any other song on the album.

Now, nearly five months and another rendition of the Donda series (Donda 2 on Stem Player) later, “Life Of The Party” is back in another form. On Sunday (May 8), Kanye released the music video for the thrilling single, which also helped to serve as an ad for West’s upcoming Yeezy GAP x Balenciaga fashion collaboration.

The video, eerily similar to Kendrick Lamar‘s “The Heart Pt. 5” music video which came out just hours before, utilizes old photos from Kanye’s childhood and earlier young adult life and applies a deep fake effect on them to show them rapping the words Ye raps. Also thanks to modern photo and video rendering technology, Kanye adds unreleased Yeezy GAP x Balenciaga clothing to the old depictions of himself like coats and hoodies.

The video only lasts for Kanye’s opening verse on the song, as he unleashes an impressive flow for this stage of his career about how his grade school teacher believed in his vision as an artist at a young age.

In the description for the music video, it mentions that the “YEEZY GAP ENGINEERED BY BALENCIAGA” collection will release to the public for sale on May 25 at WWW.YEEZYGAP.COM.

This is the fifth song from Donda to receive a music video treatment, and the second one to be used as a dual-purpose Yeezy GAP advertisement after he did the same for “Heaven and Hell” in January.

Over half a year after releasing his awe-inspiring studio album, Ye continues to add innovative elements to the project that extend its appeal even further.

Check out the “Life Of The Party” music video by Kanye West below!