Since her appearance on the 2016 Lifetime show “The Rap Game,” Latto, formerly known as Miss Mulatto, has been making a grand impact since leaving the show. After winning the show and not taking the record deal from Jermaine Dupri, Latto continued to ride the independent wave long enough to where she could gain the leverage and land the record deal she wanted. Couple of mixtapes later, Latto’s new album 777 is finally here, and after betting on herself, it has been proven that it has paid off in the long run.
Hailing from Atlanta, Latto has always had an amazing amount of star potential in her. The Self-proclaimed “Queen of the South” has made it her initiative very early on to not only focus on being the best female rapper there ever was, but to be one of the best rappers period. The way she carries herself, her flow, aggressive delivery on her punchlines and dictation proves that she is one that definitely stands out from the pack.
The release of her song “Big Energy” which features a sample from Mariah Carey‘s “Fantasy” record, garnered in a ton of great reviews and reception of the song overall. While it was a slow burner, “Big Energy” eventually began to pick up more steam and traction at a perfect time, just before the release of her new album 777.
Off the rip, Latto wastes no time at all getting straight to it and letting it be known that she’s not here to play around. On the intro, which is split into two tracks, Latto puts her bars on full display and doesn’t hold back at all. “Top two, and bitch, I ain’t number two” she raps over the Sonny Digital produced cut, setting the tone perfectly for what’s yet to come on the rest of the album. Her song “Wheelie” with 21 Savage has been making a lot of noise as well, as the visuals were recently released ahead of the album. With these two songs in rotation, it’s the perfect introduction to the world of Latto.
By now, we know Latto can empty the clip full of bars at us, but she also can slow it down as well. On the song “Sunshine,” Latto gets into a slower bag and harmonizes a bit alongside Lil Wayne and Childish Gambino. On “Sleep Sleep” Latto samples and interpolates Twista’s classic record “Get It Wet” and does it perfectly, as she takes this ‘90s cut and gives it a new-age flavor that many new fans can enjoy.
With the “Big Energy” remix with Mariah Carey and DJ Khaled out now, it’s clear that Latto is now slowing down at all, and is giving it all she has, and then some. It’s safe to say that this is Latto’s year, and she is definitely on the cusp of her moment in the game.
Check out Latto’s ‘777’ album below!