Mike Dean’s newest signee SASH pops out with first project

Super-producers Mike Dean and Apex Martin have been preparing to show the world their latest venture, a brand-new label called Apex Sound. To help administer this launch, Dean and Martin finally revealed their hard work in the form of their first signee’s debut project.

Both producers have focused their label on specializing in shorter releases of up to six tracks, making for concise works that emphasize quality over quantity. So under this premise, up-and-comer SASH dropped his latest EP Bittersweet on Dec. 2, giving fans the first look at Apex Sounds’ roster.

SASH brings a combination of laidback vocals and earworm melodies that pair perfectly with Dean and Martin’s styles of ethereal, synth-heavy instrumentals. The result of this is six tracks full of soothing lullabies like “m.i.a.” mixed with energetic crooning on tracks like “midas touch,” showcasing a wide range within the 14 minute run-time.

This project will not be the first of its kind, as Mike Dean and SASH revealed in an interview with Apple Music, claiming that there will be a new release for every quarter.

Just three weeks prior to his Apex Sounds debut, SASH dropped first single off the project “lemon sorbet,” giving fans the first taste of his easygoing vocals combined with Mike Dean’s signature synths. Visuals for this track give a cinematic look at the city lifestyle, giving a perfect backdrop to the moody cut.

SASH, Dean and Martin share a vision on Bittersweet, demonstrating what the new label is capable of with a fantastic introduction into their process. As they continue to push positivity in their newest venture, fans should be thrilled to see what they have cooking next.

Check out ‘Bittersweet’ by SASH below!


yoe new tri-track mixtape ‘delinquent’ out now



[https://youtu.be/qk145fu2-Fw] https://twitter.com/i/web/status/1619018278457966593

“Yachty’s melodies have always been his greatest strength, but ‘Let’s Start Here’ sees him go beyond — fully solidifying himself as a generational artist.” #OGM

@lilyachty’s new LP is a defining moment in his evolution 🍄 #OGM

+ READ MORE ✍️: http://bit.ly/3IUSlA4


#Drake had kind words for his friend @lilyachty’s new album ‘Let’s Start Here’ 🍄 #OGM

+ READ MORE ✍️: http://bit.ly/3IUSlA4 https://twitter.com/i/web/status/1618858735295959041



Donny’s Christmas Day mixtape is now available on all digital streaming platforms. #OGM

READ + STREAM 🎧: http://bit.ly/3vljJiR

🎙️ #Summrs
💿 ‘Stuck In My Ways’

The pluggnb pioneer drops off his new 25-track mixtape. #OGM

READ + STREAM 🎧: http://bit.ly/3RabFLL


🎙️ @tanatana
💿 ‘gaultier’

Tana wows on his 11-track debut project featuring @lanceyfouxx. He’s not going anywhere anytime soon 😤

READ + STREAM 🎧: http://bit.ly/3RabFLL


Stay in the mix with what’s new every week with #OGM’s Platinum Picks 🔰

💿 @lilyachty - ‘Let’s Start Here’
💿 @kaycyy & @_babytron - “Motown”
💿 @midwxst & @denzelcurry - “Tally”
💿 @cordae - “TWO TENS”

READ + STREAM 🎧: http://bit.ly/3RabFLL

🎙️ @lilyachty
💿 ‘Let’s Start Here’

Yachty returns after nearly three years with his eccentric fifth studio album 😵‍💫 #OGM

READ + STREAM 🎧: http://bit.ly/3IUSlA4 https://twitter.com/i/web/status/1618841835820154881

A month into 2023 and @lilyachty already dropped an AOTY contender… 🤯 #OGM

READ + STREAM 🎧: http://bit.ly/3IUSlA4


Load More...