Travis Scott’s 2025 takeover starts now.
Ahead of Cactus Jack’s forthcoming desert redesign at Coachella in April, Scott has been seemingly everywhere these past few months. Now, Travis is gearing up for his next album that he’s said is “really on the way,” dropping his latest single “4X4” on Friday (Jan. 24).
Scott first previewed the track in full at Rolling Loud Miami last December, also teasing it during his WWE Monday Night Raw debut earlier this month. The snippet was first heard in promotional content for ComplexCon back in November 2024, which built hype for its swift release following its official debut at the College Football Playoff National Championship (Jan. 20).
“4X4” is produced by Tay Keith, as the performance and video is directed by longtime collaborator Gibson Hazard, who’s worked with the likes of Lil Uzi Vert, Metro Boomin, Yeat and more. Scott’s new era sees him embracing his creative director root—leaning into the Cactus Jack brand more so than ever. Additionally, all merch proceeds for the track will be donated in effort to support wildfire relief efforts in Los Angeles.
But is a new album coming ahead of his set in April? “Travis Scott will design the desert, which a rep has clarified to mean he’ll not only ‘debut an entirely new era of music’ but curate a Cactus Jack takeover as part of ‘a fully immersive and experiential world’ within the desert,” Hits Daily Double reported in November. Scott’s also been teasing music as of late.
Scott hasn’t dropped a project since UTOPIA in July 2023, sharing the 10-year anniversary re-release of his iconic mixtape Days Before Rodeo this past August. Appearing on albums for Metro Boomin (“Type Sh*t), Future (“South Of France”), Lil Baby (“Stuff”) and more, Travis Scott is streaking towards his most cohesive, world-building era yet.
Listen to “4X4” below!