Facing multiple DSP takedowns, deleted music videos and uncleared samples, Nettspend rises from adversity saying f*ck all that with his latest single “F*CK SWAG.”
Teasing the track through Cole Bennett’s Instagram Story, Lyrical Lemonade’s involvement not only pushes Nettspend’s reach to new bounds, but acts as a full circle moment — shutting down Lenny’s Tent at Summer Smash earlier this year. The rising teen rapper has become an anomaly for underground fans, who have clung on to every move he’s made ahead of his highly-anticipated debut project, BADASS F*CKING KID.
With the tape reportedly due out in October, “F*CK SWAG” appears to act as its third lead single. Following his major label breakout “NOTHING LIKE UUU” and “THAT ONE SONG,” which was removed from DSPs due to an uncleared sample from the Deftones, “F*CK SWAG” sees Nettspend brace the rain by dancing carelessly in it.
With the iconic LL carton changed to black-and-white for the second time in Lyrical history (Ken Carson “FIGHTING MY DEMONS”), the larger-than-life Cole Bennett-directed video plays off of Ok‘s blazing production and Nett’s gritty cadences seamlessly. This is Cole’s first-directed LL video since Eminem’s “TOBEY,” releasing a music video for every song off ALL IS YELLOW throughout 2024.
Named as a 2024 Artist To Watch, invited to Paris Fashion Week, keeping close with OsamaSon (who just dropped his new track last night) among other industry accolades, the 17-year-old star continues to flash supernova levels of aura and acclaim beyond the new wave.
This story will be updated.
Watch “F*CK SWAG” below!