$NOT is notorious for curating a one-of-one aesthetic, more than evident on his first single of 2024 in “0%“.
Hoodie-clad and shimmering with dark-tinged personality, the Florida raper enlists mosh pit maestro ZillaKami for a rather explosive performance — kicking off their new year with a bang. Produced by Joe Reeves and The Elements, the City Morgue star’s addition to SNOT’s first single since “CRUEL WORLD” last September showcases a seamless chemistry between the two.
Touting a beat-shifting bounce that evolves to complement each rapper’s unique style, “0%” is made for fully-blasted speakers. Recorded in London after $NOT’s electrifying “GET BUSY OR DIE” tour last summer, the track wastes no time in grabbing listeners’ attention — featuring a blend of distorted bass, haunting vocals and glitchy effects. As the perfect backdrop for $NOT’s clipped cadence, its intensity reaches new heights when Zilla takes centerstage, transitioning into his signature growl with a double-time flow.
The coinciding music video, directed JMP, expertly mirrors the split persona of the song. $NOT immediately commands your attention, lounging in a souped-up foreign with an enchanting woman by his side. However, this setting undergoes a chilling transformation, growing barren and frosty as Zillakami unleashes his verse from within a life-sized terrarium. Surrounded by black leopards, flashing lightning and sinister rock formations, Zilla offers a gritty and striking element to the dynamic collaboration.
“0%” is just the start of another exciting chapter in $NOT’s story — with the full-length follow-up to 2022’s ETERNAL seemingly in the cards. Whether it’s with longtime collaborator Eem Triplin or solo dolo, $NOT’s sound is infectious and stark no matter the setting.
Check out “0%” below!