It’s been almost a half decade since an A$AP Rocky album has been released.
While fans have been itching for some new music from Flacko for quite some time, further excitement is brewing ahead of Rocky’s live stream performance on the Amazon Music Live stage after the Bills vs. Patriots game.
While he’s performed throughout the years, with several outings at Rolling Loud, Summer Smash and more, the scale here is tremendous and acts as a prime opportunity for the rapper — who’s been glued to headlines despite not releasing much music.
Nearly 12 million people tune into Thursday Night Football every week, with some speculating that this could be a perfect chance to announce a new album. A prospective outlook, but one that’s supported by an action on Rocky’s part too: Wiping his Instagram clean.
It’s happened before ahead of album releases (ahem, Carti), and is often a sure-fire sign that something is on the way. While he has since dropped one post featuring an ad for the new Need For Speed game, the sentiment of something to come still remains.
What Rocky has been developing over the years within the public sphere has been his visual style and brand image, as many collaborative efforts with various organizations, artists, and brands furthering his illusive, psychedelic persona. For a while, many thought Rocky’s next album will be titled “All Smiles,” a prediction that he debunked in a chat with Dazed this past summer.
“One thing I can tell you is that the name isn’t gonna be All Smiles – you know, I never publicly said that my album was called All Smiles! That one is more of a concept project, it’s music and more. I’m wrapping up the new album now; I’ve been shooting so many visuals for it. I don’t want to be cliche or sound like a salesman, but I’ve pushed myself to the limit on everything. Going from that industrial, subversive sound from [2018 album] Testing and then graduating with a more polished sound… I just like where it is.”
A$AP Rocky via Dazed
Rocky hasn’t given any more looks into what this next project from him might be, but there’s hope that he’ll debut or announce something in accordance with his Amazon Music Live performance. Whatever it might be, let’s hope it leaves fans with nothing but smiles.
This story will be updated.
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