Few scenes in music are bursting with talent and passion like Atlanta’s plugg scene, and this week fans wwre treated to a new release from one of its best acts.
Atlanta-via-New York rapper Bear1Boss returned with his newest single “Hi 2Day !” (June 24) — an eclectic banger filled to the brim with upbeat futuristic energy.
Following the release of his 2022 project Dynamic, Bear1Boss has spent the past month dropping new songs almost weekly. Unlike last week’s “ur best plan,” “Hi 2Day !” trades Bear1Boss’s thundering bass signals and subdued delivery for an off-the-wall mix decorated with sounds from retro Nintendo and Sega games.
Sporting production from trgc, Project, and barthow, Bear1Boss holds nothing back on his infectiously catchy new release as he raps about his favorite designer brands and drugs, among other things. Despite the fact that his last tape was released a few weeks ago, Bear1Boss seems to show no signs of slowing down anytime soon — perfect for those looking for tracks to decorate their summer rotations.
With more music and visuals likely planned for the remainder of the year, let Bear1Boss take over your summertime playlists with his signature brand of fun and forward-thinking hip-hop.
Check out Bear1Boss’s “Hi 2Day !” below!