On Sunday (Aug. 28), one of the new wave’s most recent phenoms, Eem Triplin, dropped a new color-popping visual for “If You Go.”
Originally released as a single in May, “If You Go” is a perfect example of Eem’s unique and largely self-produced lo-fi approach that first caught fire after Tyler the Creator co-signed his “Awkward Freestyle” back in April. Setting himself apart with his distinct, distant-sounding vocal and catchy understated melodies, since then Eem has remained consistent with tightly-crafted visuals and solid singles that build up his unorthodox style.
In the music video for “If You Go,” he continues to flesh out the surreal world he’s begun to build with his uniquely captivating sound. The vibrant visual, directed by Keaton Jones, shows Eem delivering his monotone bars in various locations around an oddly retro house accompanied by a deadpan female companion — his outfit fully color-coordinating with the hot pink house and its turquoise interior.
As a multitalented artist and producer, almost all of Eem’s releases are self-produced and “If You Go” is no exception (co-prod by Charlie Myles). After starting his career producing songs for underground veteran, $not, Eem has found success behind the mic with his own signature self-produced style — captivating the new wave audience with counterintuitively catchy tracks like “Louie V,” “New Jack City” and his breakout hit “Awkward Freestyle.”
Between his prowess as a producer, his uniquely compelling original style as an artist, and the consistently quality concept visuals he keeps churning out, there’s no denying that Eem Triplin is already well on his way to stardom.
Watch Eem Triplin’s “If You Go” below