To accompany his third studio album The House Is Burning (released on July 30), Tennessee native Isaiah Rashad provided several music videos for the project. All of these have shown an extra creative aspect of Rashad, and depict him as an introspective, but also fun-loving character.
On Oct. 19, Rashad released the album’s sixth music video for “THIB,” the smooth fifteenth track.
The video begins by exemplifying the title track and album’s name, as a startled Isaiah quickly exits his collapsing house that quickly burns to flames. Many of the visuals coincide with bars from the song, as he demonstrates feeling empty even when surrounded by coveted vices like jewelry and women.
Adding to the collection of quality videos that The House Is Burning provided, “THIB” uniquely expresses what it’s like to be in Rashad’s headspace.
Each of the four promotional singles released before the album, “Lay Wit Ya,” “Headshots (4r Da Locals),” “Wat U Sed” and “From The Garden,” received the music video treatment. Rashad would also drop another video for the twelfth song “Chad” after the album’s release.
Even as Rashad is one of the game’s most thought-provoking and consistent artists, he still manages to dedicate energy towards putting out exceptional visuals as well.