Ye’s holding company filed a trademark application to use the name ‘DONDA’ on electronic devices, audio speakers, headphones and more.
Kanye West’s Yeezy empire seems to evolve more and more each day. After dropping his tenth full-length studio album DONDA in August, the Chicago-based icon is seemingly set on channeling his inner Steve Jobs for his latest venture.
Looking to launch his billion-dollar enterprise into the tech industry, Ye and his partners at Mascotte Holdings filed a trademark application on Sept. 21 that acquires rights to use the name of his late-mother “Donda” on a variety of electronic equipment.
The YEEZY TECH x KANO Stem Player is now scheduled to ship this Fall. pic.twitter.com/AJQHIGz4qd— Photos Of Kanye West (@PhotosOfKanye) October 4, 2021
The application includes items like wireless headphones, smart watches, decorative magnets, tablet computers and audio speakers much like his intuitive Stem Player previewed during DONDA’s rollout.
YZY STEM PLAYER APP BY SPATIAL LABS pic.twitter.com/FSaFGN4LAG— dondasplace (@dondasplace) September 3, 2021
West is also reportedly drawing inspiration from Dr. Dre‘s “Beats By Dre” by releasing “Donda”-branded headphones, wireless headsets as well as smart rings and other tech-based jewelry. Ye’s plans could also include downloadable electronic publications in the form of books, magazines, journals, brochures, leaflets, pamphlets and newsletters covering music and fashion news.
West has previously announced — and unannounced — a plethora of projects throughout his career, however, if his trademark application gets approved, Ye stands to assert himself as one of the greatest artist-entrepreneurs of the 21st century.
"When we make a device, this portable stem player…it's to spread the gospel."— Pigeons & Planes (@PigsAndPlans) September 13, 2021
Kanye had previously teased the Teenage Engineering stem player during the 'Jesus Is King' rollout, but the final 'Donda' stem player was created in partnership with Kano. pic.twitter.com/tA5Di3Tpnx
Check out the Donda Stem player at KANYEWEST.COM to learn more!