After declaring that his new album is for his “lovers and haters” in September, Roddy Ricch is living life “FA$T” on his long-awaited second studio album.
His sophomore effort LIVE LIFE FA$T is a much more vulnerable look at Roddy’s overall artistry and sound. In a March interview with Complex, the Compton-bred rapper said that LLF would be much more open and emotional than his debut, Please Excuse Me for Being Antisocial. While striving to replicate the success of PEMFBA on yet another year-end release, Ricch continues to fully embody his fourth quarter success and immerse fans into his world, as LLF encapsulates Roddy’s capabilities — and shortcomings — as an artistic presence and superstar emcee.
“I’m going to bring fans into my world more. I’m learning the balance. Like, ok, I’m not on Instagram so I feel like I’ve got to bring them into my life more so they can feel me a little more.Roddy Ricch, March 2021, via Complex
Additionally, LIVE LIFE FA$T comes with a mandate — a “no skip policy.” Taking to Instagram back in October, Ricch initially posted an IG story that stated “For us to drop the album we gotta have a no skip policy” over a blank screen. With his “no skip policy” in place, the amount of firepower on the album is certainly the reason why. LLF features a plethora of notable names in Future, 21 Savage, Lil Baby, Gunna, Fivio Foreign, Takeoff and more over the course of its 18-track run time.
Roddy also rang in more cheer for LIVE LIFE FA$T by hopping on the remix to Future and Gunna’s “Too Easy” as well as sharing a complementary short film for the LLF intro.
Ricch’s debut album catapulted the young rapper into superstardom with hits such as “The Box,” “High Fashion” and “Ballin.” Despite dropping Please Excuse Me for Being Antisocial in 2019, Ricch earned the No. 1 streamed song and album for 2020 on Apple Music.
Ultimately, he achieved one of the most succesful albums of all-time for a rookie rapstar — spending 92 weeks on Billboard and debuted at No. 1 on the Top 200. Since his debut album, Ricch has been nominated for 99 awards while winning 23, including a Grammy for best live performance with Nipsey Hustle and Hit-Boy on their track ‘Racks In The Middle.’
In June, Ricch released his first solo track since 2019 with “Late At Night.” With production handled by frequent collaborator Mustard, Ricch floats over the smooth and momentous beat reminiscing about a former flame. That proved to be another hit for the duo, earning their third No. 1 hit together after both “Ballin” and “High Fashion” topped the charts. Ricch also landed a feature verse on “Pure Souls” off Kanye’s West’s trasendcent LP Donda and connected with Bino Rideaux on “LEMME FIND OUT” in October.
Bino Rideaux, Roddy Ricch turn up on new track ‘Lemme Find Out”
Now as Ricch returns rushing into his new era, his December LP is filled with cold bars and warmly-sung melodies — gifting fans with his new record for the holidays.
Stream ‘LIVE LIFE FA$T’ by Roddy Ricch below!