Things About Tyler Album: Tyler, The Creator’s latest effort CALL ME IF YOU GET LOST is now available on all streaming platforms. Listen below!
He also released his fourth accompanying video for the song “JUGGERNAUT” featuring Lil Uzi Vert and Pharrell Williams.
Tyler, The Creator officially announced Thursday (June 17) that his sixth studio album, CALL ME IF YOU GET LOST, is slated for release June 25.
This announcement comes after a barrage of promotion on social media over the past week. Tyler had put out billboards, tweeted out phone numbers, released video skits and dropped new music off the forthcoming project.
CALL ME IF YOU GET LOST: JUNE 25TH pic.twitter.com/2FkiNkLJl5
— Tyler, The Creator (@tylerthecreator) June 17, 2021
The tracklist for CMIYGL released on Thursday, complete with 16 songs and features blockbuster artists in Lil Uzi Vert, Lil Wayne, Pharrell Williams, Brent Faiyaz, Ty Dolla $ign, NBA Youngboy and more.
On Wednesday, Tyler dropped another video titled “BROWN SUGAR SALMON.” This would be his third video teaser released before his album drops this weekend. The video is a hysterical skit where Tyler is deciding between two dinner options during his train ride.
Entering his album week, Tyler dropped off his second single and video titled “WUSYANAME” Tuesday. Continuing his poignant and precise rollout for CMIYGL, he has seamlessly garnered a massive amount of hype in only two weeks time.
“WUSYANAME” is also expected to have feature appearances from both NBA Youngboy and Ty Dolla $ign. Tyler included tags of the artists in the official music video on YouTube, leaving fans guessing as to who else could appear on CMIYGL.
As fans continue to predict the overall sentiment of his upcoming record, early offerings in “LUMBERJACK,” “WUSYANAME” and now “BROWN SUGAR SALMON” are strong inklings to Tyler’s shift to a more grimy, in-your-face sound with hard-hitting production.
LUMBERJACK — First single revealed for Tyler, The Creator’s upcoming album (June 16)
Tyler, The Creator’s project, Call Me If You Get Lost, has been generating a lot of buzz as of late. With billboards and posters splattered across the Los Angeles area, it seems as though fans are getting their first glimpse at Tyler’s new era.
As luck would have it, the California-bred artist released a bite-size single in “LUMBERJACK” — a one-minute and 19 second tease accompanied by a music video that sees Tyler talking about his plans for a snowy weekend in Utah over woozy synths and airy production.
Drawing listeners in with its somber melodies — completed by Tyler’s spoken word in his low vibrato — “LUMBERJACK” changes course when production tags popularized by DJ Drama are heard. The beat drops immediately after, as Tyler settles in over a menacing freestyle-eque beat and glides with ease — assuring listeners he hasn’t lost his sense of humor when rapping punchlines.
Rolls Royce pull up, black boy hop out
Shout out to my mother and my father, didn’t pull out.
“LUMBERJACK” — Tyler, The Creator
Phone number resurfaces with new message from Tyler (June 15)
On Tuesday, Tyler posted the same number to his Twitter account where callers could hear a snippet of new music on the other end of the line. He also changed his Instagram captions to fit the mold of an apparent tracklist — numbering a total of 14 posts with a few words next to it.
1-855-444-8888
— Tyler, The Creator (@tylerthecreator) June 15, 2021
Tyler, The Creator’s album rollout begins
Billboards, phone numbers and video skits included in Tyler’s rollout for upcoming release.
Before “LUMBERJACK,” Tyler, The Creator has been relatively quiet since his 2019 album IGOR.
Nine months after the album’s release, Tyler dropped singles “GROUP B” and IGOR leftover “BEST INTEREST.” He did not release any solo music in 2020, but did provide feature verses for Westside Gunn‘s album Pray for Paris, Lil Yachty‘s album Lil Boat 3 and Freddie Gibbs‘ album Alfredo.
In March of this year, Tyler released the song “Tell Me How” as a jingle for Coca-Cola’s “Open That Coca-Cola” commercial.
I PROVIDED COCA-COLA WITH ALL THE SOUNDS FOR THIS =) : https://t.co/0AWijLVsay
— Tyler, The Creator (@tylerthecreator) February 21, 2021
Then, on June 9, a billboard appeared in Los Angeles with the words “CALL ME IF YOU GET LOST” and a phone number.
This appeared in Sunset Boulevard and if you call the number you can hear Tyler the Creator and his mom talking in the car, and this billboard has a Columbia Records tag, new album OTW??? #tylerthecreator pic.twitter.com/ivfDsytL4z
— gabe (@itsgabecalling) June 9, 2021
Once called, the phone number would lead directly to a voice message of a rant Tyler’s mom is giving about her passionate love for her son.
Since the poster appeared in LA, however, the message has changed to an unknown voice saying that Tyler has left the country. The meaning is still unclear at the moment. Signs with these same words and a phone number have begun to appear all around the Los Angeles area as well.
Tyler, The Creator starting his album rollout and these signs are all over LA pic.twitter.com/vBrvQ4NEbp
— Odd Future Fans (@itsOddFuture) June 14, 2021
On Monday (June 14), Tyler, The Creator tweeted a 40-second video including Odd Future affiliate Taco promoting “CALL ME IF YOU GET LOST.”
SIDE STREET pic.twitter.com/9zq7OFHsSj
— Tyler, The Creator (@tylerthecreator) June 14, 2021
The post’s caption “SIDE STREET” as well as what this new announcement means, is all up for speculation. However, the first voicemail attached to the phone number on the billboard and signs is allegedly titled “MOMMA TALK,” which could be part of Tyler’s upcoming album.
These occurrences could certainly mean Tyler, The Creator is preparing to immerse listeners yet again on Call Me If You Get Lost — and if it is nearly as groundbreaking and monumental as Grammy-winning IGOR was — then hip-hop fans are certainly in for a treat.
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