A Lyrical Lemonade video is a co-sign fans never forget, as Central Cee is making sure his voice is heard in the States with his new single “DOJA.”
Partnering with Cole Bennett — the mastermind of everything “up next” in hip-hop — Cee continues to takeover his niche of the game. The rising London-based rapper is poised to break the internet with Bennett’s help, touting LL’s first-ever UK-based collaboration.
Cee’s new single is perhaps his most tongue-in-cheek yet, kicking off with a startling bar denying any implication of homophobia. He refuses to slow down for the rest of the song, shooting his shot at Doja Cat between hilarious lyrics about his life and success. “Somebody tell Doja Cat I’d like to indulge in that,” Cee rhymes playfully, as the track’s whimsical string-driven beat allows Cee’s captivating flow to shine at its brightest.
How can I be homophobic? My bitch is gay
Hit man in the top, try see a man topless, even the stick is gay
Huggin’ my bruddas and say that I love them, but I don’t swing that way
The mandem celebrate Eid, the trap still runnin’ on Christmas Day
Central Cee — “Doja”
As for “DOJA’s” visual, Bennett brings the track to life with colorful cinematography that highlighs Cee’s flashy wardrobe and clever personality — mixing in quick cutscenes of punchy choreography with the rapper kicking it on his block.
Following his film curation with Yeat and “The Minions,” Bennett’s boss moves all come from his willingness to “build words” and create something completely unique each time. Additionally, Bennett posted about his trip to London that not only brought forth his collaboration with Cee, but also underground king LUCKI for a potential video in the future.
London’s latest star has been gaining steam since his album 23 dropped in February — built off the back of hit single “Obsessed With You,” which has accumulated over 147.8 Million total streams on Spotify. Similarly, American fans may recognize his name from his appearances with OhGeesy on his album GEEZYWORLD and Ed Sheeran on the remix to “Bad Habits” — further proving his appeal and adaptability ten-fold.
As Cee continues to climb the US charts with his ear-catching flow, it’s no surprise that the UK enigma is receiving the recognition he deserves from across the pond.
Check out ‘Doja’ by Central Cee below!
