Image via @yeatupdates on Instagram
Among the slew of new wave talent bubbling out of SoundCloud and TikTok circles, Portland rapper Yeat has experienced the quickest rise to acclaim — skyrocketing from his niche underground audience to the Billboard charts in just a matter of months.
Albums in 4L, Up 2 Më and his latest 2 Alivë are all testaments to his success, bringing forth high-profile features from Young Thug, Gunna, Lil Uzi Vert, Lancey Foux, Ken Car$on and more. While his deluxe LP Geëk Pack, Internet Money collaboration “No Handoutz” and triumphant feature on Whethan’s “LOCK IT UP” were all a continuation of Yeat’s takeover, fans won’t have to wait much longer for the return of arguably the hottest artist on the planet.
Taking to Twitter on June 15, Yeat teased a new 8-track EP ahead of his upcoming album, LYFË, as the now-deleted tweet revealed that his next full-length project will “change earth n music.”
Along with these releases, he continues to tease music on his Instagram. However, his new collaboration with Cole Bennett and The Minions, has taken center stage for Yeat’s career as of late.
The Lyrical Lemonade “Rich Minion” video shows the Minions going on an epic adventure as Yeat spits his most kid-friendly track yet, previewing scenes from Minions: The Rise Of Gru. While a partnership between Yeat and the Minions is surprising, the collaboration itself is a perfect match for both parties — all carefully orchestrated by LL boss Bennett.
Featuring vocals from the Minions themselves, the inspirational track is one of Yeat’s more positive cuts as he raps about counting money with his “minions.” The track even inspired a viral trend upon the release of the film, seeing fans dress to the nines heading into movie theatres to take in Rise Of Gru.
This single fully represents the star’s graduation from the underground to the mainstream — bringing household awareness to his name with a brand co-sign.
“I made a song for the Minions, uh
How much they paid me? A million, uh
I shop and then donate to charity
Take a cranky, I be smacking the ceiling, uh
I call my Minion my children I call my children my Minions
We taking over the world
We make a whole lot of millions”
Yeat — “Rich Minion”
Even after a breakthrough year, the 2 Alivë star continues to set himself apart from every rising emcee in hip-hop’s landscape. Between his unique vocabulary and instantly recognizable instrumentals, Yeat has already solidified an artistic persona that differentiates him from his contemporaries, begging the question of what his next direction will be.
Check out more Yeat below!
