Nearly three years after his passing, it feels like Juice WRLD is still with us.
Inspiring countless new wave acts like Dro Kenji, Midwxst and others, the late Chicago rapper’s constant stream of certifications, ceaseless freestyle videos, Instagram Live snippets and, of course, his expansive leak archive all contribute to his everlasting legacy.
Grade A Productions, led by Lil Bibby and G Money, have done their best at packaging some of Juice’s unreleased music within two posthumous albums — Legends Never Die and Fighting Demons — as Bibby and company seemingly have called the long-awaited “Party” back on.
Let’s Party!! 🎉🎈 Juice WRLD – “In My Head” Out Now!! https://t.co/SC4uknCmDb
— Lil Bibby (@LilBibby_) October 28, 2022
Before Halloween We Party!! 🎉🎈🎃
— Lil Bibby (@LilBibby_) October 8, 2022
New Unreleased Juice Wrld!! October 28th!! 🐐🎉
— Lil Bibby (@LilBibby_) October 22, 2022
Previously cancelling his anticipated “hype” record, The Party Never Ends, Juice’s latest track “In My Head” is everything die-hard fans could ask for. Also titled “Rush Hour,” Bibby threw hackers for a loop in effort to keep the track under wraps until its release on Friday (Oct. 28). Backed by signature emo-rap guitars, Juice brings his patented energy to life yet again on his new posthumous effort, crooning “They wonder why I get high so much / It’s cuz I’m trapped in my head too much.”
His previous single “BYE BYE” with Marshmello also alludes to TPNE’s potential rollout. However, it seems as though Bibby is eyeing to unleash a slew of records from Juice’s vault rather than a full project at this time.
.@LilBibby_ was slick with the release of “In My Head” tonight 👀 #OGM pic.twitter.com/buZNtwpCZm
— Our Generation Music (@OGMusicCo) October 28, 2022
Why drop a 30-second snippet on Spotify… must be a teaser or a mistake. #JuiceWRLD https://t.co/IpCTzMZntj
— Our Generation Music (@OGMusicCo) October 24, 2022
The last we heard from Juice prior to “BYE BYE” and “In My Head” was when “Off The Rip” leaked via group buy — which was what prompted Bibby to shut down the process of TPNE. However, if you’ve paid close attention to Maxlord’s Instagram, he’s been mixing and mastering a slew of unreleased Juice tracks in effort to build out his third posthumous record.
The reality of the album’s release seems more plausible now due to Bibby’s recent tweets surrounding the reignited existence of TPNE, writing “Before Halloween We Party” on Friday (Oct. 7). Also sharing he’s been listening to unheard Juice, this isn’t the first time Bibby has tried to roll out TPNE. It initially was supposed to drop in Fall 2021 “before the weather gets cold,” he mentioned via Instagram DMs to a fan.
In part by an animated teaser last summer, the album didn’t come to fruition as promised. Instead, Fighting Demons took its place to coincide Juice’s heartbreaking HBO documentary last December. Honoring the fallen icon on his birthday (Dec. 8), the album contained more somber-sounding tracks as opposed to the turn-up joints Bibby promised for The Party Never Ends.
#JuiceWRLD’s “BYE BYE” was featured in a promo for Monday Night Football last night. #OGM
— Our Generation Music (@OGMusicCo) October 11, 2022
First @midwxst, now Juice. Love seeing these songs get visibility before they drop! pic.twitter.com/ZVHmWLIalg
Listening to unheard Juice 🔥🐐, Almost 3 years later and he’s still the hardest out 🤦🏽♂️🕊
— Lil Bibby (@LilBibby_) September 30, 2022
“The goal in life is not to live forever but to create something that will.” – Juice WRLD
— Lil Bibby (@LilBibby_) October 5, 2022
Grade A’s newest signee Zzz also shared his first official single with the label, “All I Never Wanted,” on Thursday (Oct. 28). Bibby signed the 18-year-old emo-rap vocalist in March off the success of his SoundCloud hit “running away.”
In the time since, Zzz has been hard at work in the studio, precariously cultivating his debut with Grade A as the label introduced him alongside new Juice music this weekend.
Whatever the truth is, it will be revealed much sooner than we thought, as these releases are hopefully the start of the party that everyone’s been waiting for.
Check out “BYE BYE” and “In My Head” below!