Lil Baby took a break from album preparations to tap in with two of Detroit’s finest in Veeze and 42 Dugg for a hard-hitting new single, “U-Digg” – trending #3 on YouTube with over 2.5M views in its opening weekend.
Atlanta has come to fully embrace the complementary gritty culture of Detroit in recent years, so it should come as no surprise to see Baby linking with two of Detroit’s big dogs. Fans of the divisive Midwest sound will be overjoyed to see the quietly influential hometown hero, Veeze, living his best life alongside one of rap’s biggest stars.
“U-Digg” is essentially a flex-off between Baby, Dugg and Veeze – built around a dramatic, punchy beat by Antt Beatz and an incredibly catchy flow punctuated by the occasional “You dig?” to let each not-so-humble brag breathe. Lil Baby directed the braggadocious video himself, giving the word “flexing” a new meaning he lays down in the middle of the street to bench racks of hundred dollars bills, creating yet another meme-able moment.
Fresh off a standout collab with Babyface Ray, this single marks a big moment for Veeze and arguably his official introduction to the mainstream. Known for his “just-woke-up” swag from his unorthodox flow to his impeccable drip, the traditionally behind-the-scenes tastemaker has come a long way from the mean streets of Detroit as he counts racks in a private garage of exotic cars at Lil Baby’s house – where he has apparently been staying indefinitely.
42 Dugg might be one of the only artists who could hold their own on this track, as his energetic and intensely raspy vocal complements Baby’s unique tone and Veeze’s barely-awake delivery – with the double G’s in the song’s title presumably a nod to the currently incarcerated Dugg.
“U-Digg” is a slam dunk all around, and a very smart move on Lil Baby’s part as he gears up to release his next studio album this summer – fully embracing the particular swag and increasingly influential sound being exported out of the Midwest by tapping in with two of the keys to the D.
Watch Lil Baby’s “U-Digg” featuring Veeze and 42 Dugg below