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Just let Kenny Mason ‘THINK ABOUT IT’

If one word could sum up Kenny Mason’s year thus far, it’s “pressure.”

Two three-packs, a fiery collab with Tony Shhnow and an introspective visual for “SHELL,” which all stem from his October mixtape RUFFS, the Atlanta rock-rapper is letting it be known that he’s the one every underground emcee is catching up to.

Sharing another loose single in “THINK ABOUT IT” on his alt-SoundCloud account superpuppyboy, the chilling atmospheric banger displays Mason’s hitmaking ability once again — even if it doesn’t seem like he’s trying all that hard. The track’s waning razor-sharp synths make way for rumbling 808s and punchy live drums, as Kenny glides ever-so-effortlessly with a laid-back, bouncy flow.

His “lemme think about it” hook drones off into the distance, staying stuck in your head until Mason rips off yet another contemplative verse. “If you don’t fuck with who I am, then make adjustments / not necessarily saying no, but lemme think about,” he raps, gifting fans with another potent dose of wordplay ahead of a new project looming.

Unleashing his vault for the pups to feast on, it won’t be long before Mason shares a potential sequel to RUFFS — or something new for that matter.

Listen to “THINK ABOUT IT” here!

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