Stay tapped in with Our Generation Music.

Kura drops Pi’erre Bourne collaboration ‘Hold It Up’

Legendary producer-rapper Pi’erre Bourne has been a tastemaker in hip-hop for the better part of a decade.

Along with his contributions to Playboi Carti’s discography and coveted The Life Of Pi’erre album series, Bourne’s efforts as a rapper seem to be his main focus as of late. However, he taps his latest SOSSHOUSE signee Kura for a new collaboration that bolsters his signature style once more.

As the 18-year-old Detroit native and Bourne join forces for their rock-inspired single “Hold It Up,” SOSSHOUSE is starting to expand and rollout more collaborations with its founder. Pi’erre and SOSSHOUSE rapper Sharc connected for their collab album 47 Meters Down last year, with label mates in Chavo and Jelly working on albums of their own. Bourne is also working on music with Lil Wayne and Juicy J along with his efforts at the label.

On Kura’s “Hold It Up,” an electric guitar melody effortlessly complements Pi’erre’s “video game” production style, as he spits with a delivery reminiscent of Sossboy’s own music.

With only three official singles under his belt, Kura has already been showing off his potential as a potent lyricist. His affinity for dark instrumentals is apparent on tracks like “PROVE IT” and “REAL SCISSORS,” with eerie bass and aggressive melodies being a staple of his music.

“Ain’t it funny say what I think, but it’s better ’cause I ain’t gon’ lie

‘Cause in the night, shit get too deep, that’s why evеry time I get high

My pops, he was scraping on pеnnies, working three jobs just to get by

And I know my grandma proud of me every time I look up at the sky”

Kura — “Hold It Up”

Pi’erre is coming off of an extremely successful 2021, dropping a total of five projects throughout the year. In addition to collaborative albums with Sharc, Frazier Trill, Chavo and Tm88, the “Magnolia” producer released the fifth addition to his TLOP series last June.

Kura is slated for a big year if he continues this trajectory — and judging from his latest single — the newcomer certainly has the skills to back up Pi’erre’s co-sign.

Check out “Hold It Up” by Kura and Pi’erre Bourne below!