For Lil Yachty, it’s all about “FAMILY BUSINESS“– announcing the launch of his new imprint, Concrete Rekordz, with Concrete Family’s debut compilation, IT’S US, VOL. 1.
The collective, comprised of artists in Karrahbooo, Camo!, Draft Day and Dc2Trill, shared their 16-track project on Friday (April 5), complete with solo efforts and tandem cuts from a variety of the Concrete crew. Yachty’s new joint venture at Concrete Rekordz aids in the expansion of Quality Control Music/HYBE, as the Atlanta rapper adds the role of record label executive to his already extensive resume.
“I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent.”
— Label CEO and co-founder Pierre “P” Thomas
Preceded by their Christmas-themed song “MO JAMS,” Concrete Family’s Karrahbooo, Dc2Trill and Draft Day dropped off solo efforts, “RIP FOLLIES,” “MY LIFE” and “Love Language,” leading in the collective tape along with “FAMILY BUSINESS.” Lil Yachty has been on a mainstream run for the ages, most recently sharing “stayinit” with Fred again.., “A COLD SUNDAY” and his upcoming album with James Blake, BAD CAMEO. The collective’s viral “ON THE RADAR” freestyle also got a full treatment on the album.
“Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me.”
— Quality Control Music COO and co-founder Kevin “Coach K” Lee
As Lil Yachty continues his reign, the construction of Concrete Rekordz ultimately solidifies Boat’s legacy as a generation-defining creative.
Check out “IT’S US, VOL. 1” below!