After a star-studded fashion show early this week, Nigo has joined forces with A$AP Rocky to drop a fantastic lead single off of his upcoming album.
“Arya” is an ode to the famous Game of Thrones character with her list of foes as Rocky flexes his net worth over a luxurious instrumental. Pharrell and Kid Cudi, both confirmed to be on I Know Nigo, make appearances in the over-the-top visuals.
Beautiful whips, check out the handle, swish (Woo)
Shooters gon’ swoosh, hitters don’t miss (Woo)
Arya, just add a ton of y’all names to my list, bitch
Death wish, not to be messed wit’, tested, quiz (Quiz)
They shootin’ shots, hittin’ bricks, niggas be testin’ the kidA$AP Rocky, Nigo — “Arya”
Rocky references the HBO hit show to threaten his opposition while simultaneously bragging about his taste in clothes and cars. The combination of a simple piano melody with beating drums complements his clever delivery perfectly.
This single serves listeners an idea of the atmosphere Nigo will be cultivating on his project, with high-quality production and classic rapping from some of our favorite artists.
Watch NIGO’s new music with Pharrell and A$AP Rocky below!
NIGO previews unreleased music with Tyler, The Creator, Lil Uzi Vert, A$AP Rocky, more
Bape designer NIGO has been a well-known fashion icon in the hip-hop industry for decades, bringing music and clothing together in unprecedented ways.
With his compilation project I Know NIGO coming on March 25, the renowned designer took the opportunity to preview this new music during his debut show at Paris Fashion Week. Set to rollout his star-studded album in the coming months, NIGO’s lead single titled “Arya” featuring A$AP Rocky is now in motion to drop Friday (Jan. 28) after Nigo posted a video to social media.
Steven Victor, CEO of Victor Victor Worldwide, took the time to speak on the upcoming project with Complex, detailing the behind-the-scenes of the many collaborations G.O.O.D Music has in store. In the interview, he spoke on his role for the BAPE creator’s debut album, revealing it was originally slated to be a two-track EP with Pharrell and Pusha-T.
As production of the music began, it quickly snowballed into a full-length affair, garnering appearances from A$AP Rocky, Tyler the Creator, Lil Uzi Vert, Teriyaki Boyz, Kid Cudi and more.
A number of these songs were previewed at the Kenzo Menswear Fall/Winter 2022-23 Fashion Show, including “Want It Bad” by Kid Cudi and “Heavy” by Uzi.
Additional unreleased tracks from Pop Smoke, Pusha-T and Tyler the Creator were also played at the event. Ye, Gunna, Push, Tyler, Dominic Fike, Bree Runway and Pharrell all showed up in-person to commemorate NIGO’s first show as the creative director of Kenzo.
Stay up on the latest with OGM as NIGO’s debut album I Know NIGO is set for release March 25.
Check out NIGO’s debut fashion show below!