As a founder of the legendary Atlanta-based production collective 808 Mafia, Southside has been an irreplaceable staple of trap music over the past 10-plus years.
Helping produce mega-hits like Kodak Black‘s “Tunnel Vision,” Future‘s “F*ck Up Some Commas” and Kanye West‘s “Highlights,” Southside’s name attached to anything will always generate buzz.
While he’s always linked with rappers for collaborative efforts — such as Doe Boy’s 2020 album Demons R Us or G Herbo’s Swervo in 2018 — his first official single as an artist is a drop of epic proportions, as he recruited Travis Scott and Future for “Hold That Heat,” released at midnight EST on April 22.
In “Hold That Heat,” Travis takes command of the track with a subtle but impactful hook and a fiery, long-winded first verse. These ferocious bars truly christen the return of one of mainstream hip-hop’s most beloved figures.
Future’s verse on the back end of “Hold That Heat” match the dangerous atmosphere of the cut magnificently, rounding out another special joint track from the duo, much like songs like 2020’s “Solitaires” and 2019’s “First Off.”
The music video for “Hold That Heat” shows the trio kicking it in a dark trap house for a party, surrounded by spooky exotic dancers and intimidating alligators.
Both Travis and Future have albums on the horizon, with Future’s currently unnamed, upcoming studio album set for release April 29. Travis Scott’s Utopia is seemingly expected to drop sometime this year, as he recently promoted it with billboards near Coachella’s festival grounds. Similarly, “Hold That Heat” serves as Travis Scott’s first musical appearance since the tragedy at Astroworld Fest in November 2021.
Southside and Travis Scott have created epic collaborations in the past like Rodeo‘s “Nightcrawler,” Huncho Jack tracks like “Motorcycle Patches” and “Black & Chinese,” Metro Boomin‘s “Up To Something” with Young Thug and 2017 SoundCloud exclusive “A Man.”
“Hold That Heat” adds to this collection of bangers, and could not come at a better time for the Cactus Jack head honcho.
Check out “Hold That Heat” by Southside, Future and Travis Scott below!