After promoting his latest project for the past month, 2 Chainz finally shares his seventh studio album ‘Dope Don’t Sell Itself.’
2 Chainz has always been able to capture the attention of listeners instantly. Over the course of his decade-long career and a countless catalog of hits, Chainz latest era hits right at home for new and die-hard fans alike.
Dope Don’t Sell Itself features a star-studded tracklist with Roddy Ricch, Lil Durk, Lil Baby and more, and as always, touts his trademark wit and comedic one-liners. The opening track “Bet It Back” features a stuttering beat that 2 Chainz triumphantly flows over. On the NBA Youngboy-assisted “10 Bracelets,” the pair soar over this light and easy-going production to mark a stellar collaboration between them.
In addition to sharing the entire project, the Atlanta trap artist also dropped visuals for “Neighbors Know My Name” and most recently “Kingpen Ghostwriter” with Lil Baby. In “NKMN,” Tity Boi is instructing a dance class in a old-school style infomercial, as regular song is interjected with comical moments between Chainz, his class and the host of the show. On the other hand, “Kingpen Ghostwriter” (Feb. 25) is a much more rap-centric track, featuring luxury cars and bombastic bars about status and the finer things in life.
The Atlanta rapper topped off his promo tour last night (Feb. 3) when he performed “Lost Kings” featuring Lil Durk and Sleepy Rose on The Late Show with Stephen Colbert. The song pays tribute to the passings of both prolific rap icons and people that have empowered the Black Lives Matter movement over the past few years. The performance reflects that and shows all three artists performing in front of a mural with numerous memorials to those we have lost, like Young Dolph, Nipsey Hussle, and Breonna Taylor.
And I’m like, how the hell a n***a supposed to breathe?Sleepy Rose – “Lost Kings”
If all they do is kill and fight the kings
Every other night a different murder scene
Every other night a different murder scene
The 12-track project features guests verses from Lil Baby, Roddy Rich, 42 Dugg, Moneybagg Yo, Youngboy Never Broke Again, Stove God Cooks, and more. The album was preceded by singles in “Pop Music” and “Million Dollars Worth of Game” released earlier this year.
Listen to ‘Dope Don’t Sell Itself’ by 2 Chainz below!
2 Chainz shares cover art for ‘Dope Don’t Sell Itself’ out Feb. 4
The track and video for “Million Dollars Worth of Game” feature the pair rapping about their respective paths to where they are today, as it acts as the lead single off Chainz’s upcoming LP.
In the weeks to follow, 2 Chainz also recruited Moneybagg Yo and Beatking for the project’s lively second single “Pop Music,” sharing the cover art to the album via Twitter days after its release.
In the accompanying video for “Million Dollars Worth Of Game,” 2 Chainz and 42 Dugg are seen enjoying their time in a luxurious mansion while a number of guards dressed in all black and lingerie-clad women stroll through the halls. The airy, bouncing beat produced by LilJuMadeDaBeat allows both rappers to easily flow and drop bar after bar. Dugg handles the hook while representing his Detroit Pistons before Tity Boi comes in with his instantly quotable verse.
Okay, money on my nightstand, jewelry on my nightstand
After market extendo, I pray it don’t jam
They say it’s on sight, then I guess it’s on sight then
First couple of shows, the F&N was hype man2 Chainz – “Million Dollars Worth of Game”
“Pop Music” continues the vibe Chainz is curating for his latest “Hustler” tape. Beatking immediately sets the tone, showcasing his deep, yet forceful voice. 2 Chainz joins in with his iconic vocals and effortless flow – bringing in tons of personality to the track. Moneybagg Yo does what he does best, spitting bar-for-bar with Chainz while bringing his Memphis flair and unmatched energy to the minimalistic, groovy beat.
While both tracks are just a taste of what Chainz is coming with next week, if his album matches the addictiveness of these single, it’ll be a fitting farewell to 2 Chainz trap era.
Check out 2 Chainz new tracks below!
2 Chainz announces new album ‘Dope Don’t Sell Itself,’ says it’s his ‘final trap album’
Atlanta legend 2 Chainz had a relatively quiet 2021, but is gearing up to reclaim his throne as one of trap’s biggest hitmakers.
The rapper announced Tuesday (Jan. 4) that his upcoming project Dope Don’t Sell Itself will be droppung before January ends — promising its lead single by the end of this week.
The always consistent artist mentioned in the tweet that this next album will be something new and exotic for him. In a previous tweet from July 2021, he also says that this would be his final trap album.
Dope Don’t Sell Itself is 2 Chainz’s first project since his 2020 effort So Help Me God. In 2021, he reissued his classic mixtape T.R.U REALigion and joined forces with the iconic DJ Premier for the single “Mortgage Free.” Chainz also hopped on Westside Gunn’s Hitler Wears Hermes 8 this past summer.
Fans can expect “Million Dollars Worth Of Game” with Detroit’s rising star 42 Dugg by week’s end and the full album later this January.