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Diddy announces return to music with new label Love Records

Image via @diddy on Instagram

Love is in the air for Sean “Diddy” Combs, ringing in his newfound partnership with Motown Records Tuesday (May 20) by launching his own label, Love Records. The label’s mission is to highlight burgeoning R&B acts and marks Diddy’s official return to music.

Following a seven-year hiatus, the three-time GRAMMY winner has been a cultural force in the industry for over 30 years now. Helping to creatively shape the sound for artists in Mary J. Blige, The Notorious B.I.G., Mariah Carey, Jennifer Lopez, Boyz II Men, Britney Spears, Kanye West and more, Diddy’s comeback is coupled with a one-time album deal with Motown, as his upcoming LP is set to drop sometime this year. It will be the first under his Love Records imprint and Diddy’s first since 2015.

“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life. For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”

Sean “Diddy” Combs via release

Along with news of his imminent return, Puff has been vocal in “uncanceling the canceled” amid his latest venture, taking Travis Scott under his wing in an attempt to reinvigorate the UTOPIA rapper’s career. Scott is slated to perform at 2022 Billboard Music Awards this Sunday (May 15) in which Diddy is hosting — bringing back two of hip-hop’s most recognizable faces both new and old.

Ready to take a whole new direction in his music, Diddy previewed his comeback track two weeks ago (April 27) in a Beats by Dre commercial with an appearance New York Giants linebacker Kayvon Thibodeaux.

Never one to skimp on features, Diddy unsurprisingly snagged the current king of R&B, The Weeknd, for his reentrance to the industry. Diddy drops some motivational bars before Abel flexes his awe-inspiring vocals for a single lyric.

Diddy’s last album, MMM (2015), brought forth a slew of superstar talent, bringing on appearances from stars like Pusha T, Future, Wiz Khalifa, Travis Scott, Big Sean and others. It seems the trend of huge features will not be stopping anytime soon, with Diddy dedicating Love Records to uplifting R&B artists and producers through collaboration and camaraderie.