Future vends publishing catalog to influence media partners

Photo courtesy of Prince Williams/Getty Images

Future is already living proof of the monetary wealth that an artist can accumulate with longevity.

Influence Media Partners sees that value in Mr. Hendrix as they vet the entirety of his music catalog and acquire the rapper’s 600 songs that span from 2004 to 2020.

Billboard estimates that the deal is worth around $65-$75 Million, with Future’s tenure in the industry encompassing eight studios albums, four mixtapes, a collaborative album and a soundtrack — with eight of those reaching No. 1 on the Billboard 200.

The rapper’s legendary stature is clearly not lost on Influence Media Partners, as its founding advisor and partner Rene McLean explains.

“Future is a cultural icon. He continues to be a blueprint for impact and success in the music industry and has reinvented music in ways that no one has ever expected. It is rare to find someone who moves music and culture at the same speed with his distinct vocal and melodic style. His prolific career and continued popularity more than 15 years into the game is a testament to his undeniable influence on the contemporary music and culture landscape. We’re honored to be partnered with him.”

Rene McLean, founding advisor and partner at Influence Media Partners

Future also weighed in on the matter, reiterating Rene’s point of his music’s importance to the culture and his success moving forward.

“I put everything into my music, and I wanted to make sure these were in good hands as I thought about the next chapter of these songs. I’m proud to partner up with Rene and the team at Influence Media and send a signal that this music has timeless value. My music is my art, and these songs represent some of the most precious artwork of my career.”


This acquisition comes on the heels of Influence Media Partners‘ partnership with WMG and BlackRock, with the entertainment company and investment company investing $750 Million to acquire music catalogs for female and diverse artists, such as Jessie Reyez and Syler Stonestreet.

While the suits and ties surrounding this deal may outwardly contrast the darker, hard-hitting mood exuded by Future’s music, it’s a friendly reminder as to just how impactful trap’s biggest stars are within the music industry.

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