Chicago all-stars Lil Durk and Cole Bennett are cut from the same cloth, reconnecting for 7220’s latest visual “What Happened To Virgil” on Monday (April 11).
Featuring Young Stoner Life superstar Gunna, Durk’s new Lyrical Lemonade treatment opens with a quote from the late Virgil Abloh that reads: “Life is so short that you can’t waste even a day subscribing to what someone thinks you can do versus knowing what you can do.”
Also dedicated to Durk’s brother DThang and King Von, their passings — including Abloh’s — shook creatives of all kinds to their core, fully revealing Durk’s resilience as both a man and artist. Durk, Bennett and Gunna’s touching visual tribute not only bolsters Durk’s seventh studio album, but pays homage to Abloh’s life and career in unforgettable fashion.
In the final frames of the video, Bennett explains that the production design was entirely inspired by Abloh’s past work — going on to showcase Durk posing in a garden similar to that inside Virgil’s flagship Off-White store in Miami. The video offers further context to the flowers, saying “After Virgil’s passing, Off-White stores around the world replaced its products with flowers to honor the life of its late-founder.”
As Durk and Gunna rap atop red-roofed house — also seen at Paris Fashion Week for Louis Vuitton’s Fall-Winter 2022 collection — the pair’s chemistry is lifted to new heights at the airport, where OVO head honcho Drake’s private jet “Air Drake” soars over them. The jet was exclusively designed by Abloh in 2020, as the closing script reads: “Abloh painted it with a pattern of blue clouds that closely resembled Drake’s 2013 album Nothing Was The Same.”
Durk’s 7220 garnered 120,500 album equivalent units in its first week, earning the 7220 rapper his first solo No. 1 Billboard 200 debut of his career. His first-ever No. 1 album came from The Voice Of The Heroes in July 2021 with Lil Baby.
The album contains features from Future, Gunna, Summer Walker and country star Morgan Wallen, as Durk asserts that his superstar qualities are hard to come by in today’s industry landscape. Sharing the deluxe soon after, Durk dropped off the timely “Computer Murders,” further fueling his recent tiff with NBA YoungBoy stemming from the disrespect he’s shown towards King Von.
The former Louis Vuitton menswear director and Off-White founder passed away on Nov. 28 (2021) following a long-standing battle with cancer. He was only 41-years-old.
Watch Durk’s latest visual for ‘7220’ below!
