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Louisville’s Jack Harlow, Bryson Tiller pay homage to their hometown in ‘Luv Is Dro’ video

Jack Harlow has certainly had a year to remember.

After releasing his debut LP That’s What They All Say in Dec. 2020, Harlow has leveled up at a stratospheric pace. Along with befriending comedic icon Druski, his popularity continues to soar outside of music — yet, the music is what defines his very essence.

Harlow’s ability to remain relatable, sociable and down-to-earth has allowed him to bolster his identity as an artist. Hailing from Louisville, his home is a major part of that identity — recruiting fellow hometown native Bryson Tiller and the late Static Major for his latest single “Luv Is Dro.”

The visual depicts Harlow and Tiller hanging out and partying around a handful of the city’s landmarks and popular eateries. With vibrant colors, intimate settings and production fit for one of hip-hop’s brightest stars, Harlow is in his element on “Luv Is Dro” — connecting the track’s sultry undertones through its visuals.

Harlow’s latest effort sets the stage for his “No Place Like Home” concert series — a week-long trek of shows in five different venues throughout Louisville in December. These live sets will take place at the Palace Theatre, Headliners, Zanzabar, Mercury Ballroom, and Old Forester’s Paristown Hall from Dec. 14-18. In conjunction with its sales, $1 from each ticket sold will benefit five Louisville organizations: AMPED, the Center for Women and Families, Grace James Academy, Louisville Urban League, and Metro United Way.

As both Louisville natives link up for their hometown anthem, there seems to be more in the works for the Kentucky duo. Complementing Harlow’s Complex cover story with Druski in September, Tiller elaborated that he and Jack have discussed a joint album in the future, praising the 21-year-old star for “making his own way” in the music industry.

“We never got around to doing it, just because I wasn’t in the right headspace. But I think now, if [he] and I linked up, it would be super dope. We definitely have to make something happen in the future.”

Bryson Tiller via Complex

Harlow recently earned his first-ever No. 1 record with Lil Nas X on “Industry Baby,” as his 2021 collaborations include Pooh Shiesty on “SUVs (Black on Black),” The Homies and also appears on the Madden 22 and Fast 9 soundtracks.

Lil Nas X earns third No. 1 hit with ‘Industry Baby’

As Jack’s reign as one of hip-hop’s most beloved hitmakers blossoms, his star will only continue to rise for many more years to come.

Watch Jack Harlow’s ‘Luv Is Dro’ below!