Seddy Hendrinx dropped off new visuals for the title track off his Generation Now debut “Well Sed,” on Aug. 13. This update reflects the video’s release.
Generation Now’s newest face Seddy Hendrinx finally released his long-awaited project, Well Sed.
The 10-track tape (released on July 13) is hosted by label head DJ Drama and the latest edition in the legendary Gangsta Grillz mixtape series, outlining Hendrinx’s uniquely captivating and effortlessly soulful sound that earned him a spot on the all-star roster alongside Jack Harlow and Lil Uzi Vert.
Well Sed includes two features from Fivio Foreign on its lead single “Groovy,” and from fellow North Florida-native, T-Pain on “Body 2 Body” — emphasizing the way Seddy’s lightly auto-tuned melodies channel a similar energy to that of the legendary hook machine, but updated for 2022. The project also features top-tier production from OG Parker, Hollywood Cole and Trappin In London, with multiple entries from his go-to, Swaggboyy (who also produced his Billboard charting “45” with A Boogie).
Well Sed is a carefully crafted exploration of Seddy’s very particular sound made up of equal parts rapping and singing. A Jacksonville-native, he embodies all the rough edges and grittiness of a Florida trapper (complete with the eye-catching wicked hairstyle) — but presented with the gentle tone, charismatic delivery and syrup-soaked melodies of a trap-infused R&B singer everyone secretly wishes for.
With deceptively simple bars and effortless melodic flows, Seddy manages the difficult task of appealing to both the streets and the ladies. He steps to the females with Southern charm and explicit detail on songs like “Passion,” “Lights” and “Body 2 Body” with a perfectly placed feature from T-Pain.
At other times, he shows that his thinking is equally elevated as his polished sound with gems for the streets like “I ain’t in no rush to die, I leave that to the crash dummies” (on “Crash Dummies”) or “Ima run out of love before I run out of money” (on “Monday Thru Sunday”). Additionally, the music video for “Can’t Go,” he paints a vivid picture of his treacherous old ways that music has helped him outrun.
Seddy Hendrinx first hit the scene in 2018 with his debut project Death B4 Dishonor Loyalty Over Everything, but it wasn’t until he dropped his breakout hit “LOWKEY” off his 2019 project Roots II when his unusually gentle, trap-infused melodies really began to capture wider attention and earned him his deal with Generation Now. He struck gold again in 2020 with the infectiously soulful “Hands Down” off his B.H.D. (Black Hearted Demon) EP.
He fully stepped into his growing star power later that year with Sayless — an absolute home run of a project with huge and brilliantly executed features to announce his official arrival as a rising star. From “Run It Up” with G Herbo, to “RPS & Codeine” with Gunna, to “Plus 10” with labelmate Jack Harlow, Seddy walked listeners through the full breadth of his highly polished and extremely versatile sound. With the instantly catchy “45” featuring A Boogie wit da Hoodie, he hit yet another high mark when he earned his first Billboard Hot 100 entry.
Since then, he’s remained relatively quiet as he continues to develop his unique style and plot a course for world domination. After patiently waiting his turn like the long-term team player he is, Seddy showed his appreciation with a brief open letter to Generation Now’s DJ Drama in his latest IG post.
“I grew up watching you take people career to another level I ain’t get to watch the uzi glow I personally watched the Harlow effect now it’s my turn and I want to thank you for being apart of this journey … CANT GO OUT NOW !!! Well Sed OUT NOW BIG GN”
Like Seddy says on “Can’t Go,” between his superstar talent and best-in-class backing, there’s absolutely no reason to think he won’t be “internationally known if he keeps going.”
Listen to Seddy Hendrinx’s ‘Well Sed’ and watch “Can’t Go” below