Rich Amiri Interview: Boston rapper works to find his own sauce

While Boston’s rap scene may not be one of the most likely areas one would find a star, production label Internet Money seemingly picked out Rich Amiri before anyone else had the chance.

The young Amiri has only been in the game for about two years, as his first track to land on digital streaming platforms came at the end of 2019. However, as we approach the midway point of 2022, the Internet Money signee has already eclipsed 200,000 monthly listeners on Spotify.

This success has come with the help of fellow blossoming new wave stars such as Iayze (who he collaborated with in mid April for their “Jumpin” single), SSGKobe (who he dropped “Focus” with in March) and Slump6s (who the collaborated with for “Havoc,” also released in mid-April).

Along with this, his CHASE EP, which includes “Focus,” surely helped his stock rise, as production from IM head honcho Taz Taylor and Rio Leyva aided Rich Amiri in putting together a track list of six complementary songs. The EP’s lead single “Never Fail,” released on March 11, has now eclipsed 360,000 plays on Spotify, exemplifying the burgeoning rapper’s appeal.

“I didn’t really want to accomplish anything, I was just looking for music to put out. I feel like people make projects, and they make it so deep and it has all this meaning behind it, I just be dropping bro. I don’t really have any specific goal in mind.”

Rich Amiri on ‘CHASE’

As this wave of momentum has only just began to form, he has continued to take advantage of the opportunities in front of him. Recently, he assisted as an opener at select dates on LUCKI‘s “2 Neptune N Back” nationwide tour.

On April 22, Amiri teased his upcoming Pluggnb EP, where he plans to focus on the subgener of hip-hop he and his youthful colleagues occupy. At the moment, there is no release date for the EP, and it looks like it will contain three tracks with features from SSGKobe and Desire, but Amiri says that it could be subject to change.

“I just want to touch up all the songs a little bit,” he said. “I’m thinking of adding a song or two, or replacing a song or two, but for the most part it’s pretty much done, and I’m gonna touch it up and release it.”

Ultimately, with this project and other upcoming singles, Amiri hopes to formulate a trademark sound going forward. He is aiming for cohesion and recognition when he goes to work on music, and he is determined to achieve that.

One song, however, that Rich Amiri is already certainly recognized for is “Walk In,” which he put out in December 2021. “Walk In” is approaching 1 million streams on Spotify and has been widely used on TikTok as a sound for viral videos.

“It’s just something about that song. I was like, ‘Yo, this is gonna go crazy. Let me push this out there.’”

Rich Amiri to Our Generation Music

As he continues to focus on his craft, put out more hits and grow his fanbase, Rich Amiri was able to sit down OGM host Hakeem Rowe, as they chopped it up about his upcoming EP, how people around him have changed since he blew up, which songs is fans like to hear live, how he found his audio preset, his favorite Cole Bennett videos, being inspired by Lil Tecca and Speaker Knockerz, his love for Yeat and much more in our latest Our Generation Music exclusive interview.

Watch Rich Amiri’s OGM exclusive below!

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