Freddie Gibbs has finally opened the doors to his SSS Resort & Casino — dropping off his luxurious new album, $oul $old $eperately.
The 15-track LP was preceded by the singles “Too Much” featuring Moneybagg Yo and “Dark Hearted” produced by James Blake.
On his major label debut, Gibbs remains at the top of his game. He enlists an all-star team of guests both behind the boards and on the mic like Madlib, Kaytranada, Pusha T, Rick Ross, Anderson. Paak, and more. Although it is his most feature-heavy album to date, Gibbs maintains control of the mic and delivers one of his most personal projects.
The award-nominated rapper delivered his second visual from the project coming off the video “Too Much.” In “Space Rabbit,” Gibbs crash lands in the Vegas desert with the titular rabbit himself. The crash is a direct reference to the iconic Will Smith starring film Independence Day. The duo then heads to Sin City for a night on the town filled with weddings, women and debauchery.
$oul $old $eperately comes two years after Gibbs’ Grammy-nominated collaboration with The Alchemist, Alfredo, and was preceded by a string of singles released throughout 2021. With this major label debut, Gibbs continues his impeccable hot streak and mainstream rise all at once.
Listen to ‘$oul $old $eperately’ by Freddie Gibbs below!
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Prioritizing the energy surrounding his new album $oul $old $eperately with a grandiose rollout, its lead single “Too Much” featuring Moneybagg Yo initially set the stage for Freddie’s return. Featuring Pusha T, Rick Ross, Anderson .Paak, Offset and more potentially landing on its reproted deluxe, SSS has the winning potential to be another classic in Freddie’s discography.
The album’s second single “Dark Hearted” (Sept. 23) dives deep into the relationships Gibbs has with people in both the rap game and the gang lifestyle. The James Blake-produced track showcases haunting harmonies that play throughout the song, as Gibbs speaks on how some people left him when he thought they would always be there — or how they abandoned him when he needed them most.
It’s a much somber track compared to the previously dropped “Too Much,” however, Gibbs remains untouchable with his impeccable flow and wordplay.
On “Too Much,” Moneybagg Yo and Gibbs rap about the material joys in life and how neither can truly get enough of the finer things. Freddie sprints through the bouncy, fast-paced instrumental — produced by IV Beats and Nora “VA” Denten — with his rapid-fire flow, creating a nice dynamic with Moneybagg’s more laid-back approach.
The JMP-directed video continues the theme of high-life living and excess spending, as the uncanny duo are depicted living the best life out in Las Vegas. Gibbs parades around the casino floor flaunting his posse and winning nearly every game he plays. On the other hand, Moneybagg counts his stacks in the safe with a host of dancing girls. Both are having the night of their lives — whether it be money, cars, or women, they could never have too much.
“All this money that I got, I could never get too much
All these hoes that I got, I could never get boo’d up
Drive these cars on the lot, I be switchin’ the shoes up
All this money that I got, I could never get too much”
Freddie Gibbs – “Too Much”
Teasing the project since April of last year, Big Rabbit initially ignited its rollout on The Bills Simmons Podcast back in February — casually mentioning in conversation that SSS would come out “sometime in June.” However, its planned June release evidently bled into September.
Freddie previously hinted at who would appear behind the boards — in an effort to ensure his vision is a success. He recently posted a picture with famed English artist and producer James Blake and confirmed a string of top-tier producers like Madlib, Kaytranada, Pharrell, and others in an interview with Mixmag. Saying it will be the “best-produced album I ever made,” Rabbit is aiming for yet another AOTY contender.
“I’m about to go and work with Pharrell next week. Madlib, Working On Dying, The Alchemist, Sevn Thomas, Hit-Boy. I just talked to Mike Will Made It. It’s gonna be the best produced album that I ever made.”
Freddie Gibbs to Mixmag
SSS’s first official teaser revealed a phone number and link to ssscasinoresort.com. After dialing the number, fans will hear a female voice mention Gibbs’ “big rabbit” character as well as saying that “souls are sold separately,” referencing the album’s title. Later, the Indiana rapper uploaded two commercials for his fictitious new Triple S Resort and Casino.
The old-school infomercial feels just like any resort advertisement, showing off the luxury rooms, dining, entertainment, and more. Gibbs appears throughout the shoot ad, happily gambling on the casino floor just as he was in the “Too Much” video.
Following the success of Alfredo in 2020, Freddie didn’t take much time off — steadily handing out guest verses on Aziz Gibson’s “Hate to Say It” and Meechy Darko’s “On GOD” this past year. Prior to these features, he shared “Black Illuminati” with Jadakiss and “Gang Signs” alongside ScHoolboy Q in 2021.
Music isn’t the only thing Freddie’s been working on lately. When he wasn’t on the mic or wrapping up his album, Gibbs transitioned to acting — landing his first few roles in the Peacock comedy Bust Down and the direct-to-streaming film Down with the King. Looking to drop a potential R&B album after SSS, Gibbs’ cards are on the table and he’s gone all in.
Check out “Too Much” by Freddie Gibbs featuring Moneybagg Yo below!
