After a successful year behind him, Yeat reminds us he isn’t done turnin’ up yet.
It’s safe to say that Yeat glowed up big in 2022.
Not only was it his bona fide breakout year — dropping two albums and a deluxe in 2 Alivë and LYFË — the California-raised rapper took the internet by storm by delivering a pair of stellar projects filled with cult classics and internet anthems.
Also going on his very first North American tour, Yeat is keeping his foot on the gas in 2023. To ring in the new year, Yeat delivered the visual for “Nvr Again” — a fan-favorite album cut off 2 Alivë — and revealed the title of his next project, afterlyfë, on Jan. 2. Weeks after, he unveiled the project’s potential release date for February — sending fans into an immediate frenzy on Sunday night (Jan. 15).
If there’s one thing that his fans enjoy more than the music itself, it’s the visuals that support the project. While 2 Alivë isn’t Yeat’s most recent LP — and has largely surpassed his underground status — there are still fans that he has yet to enchant under his sonic spell. That said, new Yeat fans can embrace this visual and run back 2 Alivë as if it were new — enjoying one of the best projects of 2022 in the process.
In the Jack Rottier-directed visual, Yeat stands aside his iconic matte black and neon green Mercedes with his right hand man SeptembersRich as he raps each bar. The visual itself is rather simple, yet on brand for Yeat’s mysterious style — touting glitchy transitions and color alterations on screen.
“Nvr Again” — produced by frequent collaborator Trgc — is a record of Yeat’s that performs exceptionally well at his live shows. The robotic synth lead and the scattered hi-hat pattern has a certain bounce to it, and it really encaptures the true essense of the formula that Yeat has built so far in his career.
With many artists following suit, Yeat is one of those artists that flows effortlessly over this type of production, and does it best.
This story will be updated.
Check out the visuals for Yeat’s “Nvr Again” below!