Atlanta legend Future has been at the height of his career for longer than most artists manage to stay relevant — continuously changing the game with his penchant for trippy bangers and luxurious visuals.
His latest offering comes courtesy of Travis Scott, who has apparently been expanding his portfolio by directing cinematic visuals for his longtime collaborator’s standout single “712PM.”
Released on his 2022 album I NEVER LIKED YOU, “712PM” warranted visuals with its hectic violins and Future’s similarly off-the-cuff flows as he uses a high-energy delivery on the action-packed track. Scott’s direction takes the video to the next level as Future rides around the town in a variety of lavish outfits, surrounded by contrasting images of dystopian ruins and his exquisite fashion.
I NEVER LIKED YOU has been one of this year’s hottest albums, garnering features from Ye, Young Thug, Gunna, Drake, Kodak Black and more. Future’s career seems to break new ceilings every year, presenting fans with additional features alongside Megan Thee Stallion and Lil Baby.
Similarly, Travis Scott has been busy behind the scenes, making waves since the announcement of his headlining spot at 2023’s Rolling Loud California. His most recent musical venture was a feature on Drake and 21 Savage’s collaborative project Her Loss, signaling his return to the industry since the tragic events of last year’s Astroworld Festival.
With these new visuals, Future is beginning to wind down the promotion for I NEVER LIKED YOU, leading fans to speculate when we can expect another project from the ATLien. Knowing him, it won’t be long before we are bumping another stellar project of psychedelic hip-hop.
Check out ‘712PM’ by Future below!