Pharrell and Travis Scott are heading “where the phantoms are” on their new single, as the Houston native puts on for the A on the P-produced “Down In Atlanta.”
Originally set to drop on Nov. 4 — pushing off the release in light of Takeoff’s sudden death — the pair connected on an otherwordly, nostalgic instrumental fashioned by The Neptunes frontman on Friday (Nov. 18). The long-awaited collaboration first came to light when P and Trav teased it during a visual treatment in early October.
Clips from the video shoot showcased the duo posing in front of a Lamborghini Aventador and hanging behind-the-scenes with Tyler, The Creator. As the song’s synth-heavy “Stranger Things” vibe blares throughout — perfectly feeding into Trav’s trademark outerspace aura — Travis rips off memorable bars such as: “Woke up feelin’ like Fabo / Need a Georgia peach / Never run out of love / Or run outta weed.”
“Down In Atlanta” follows Pharrell’s previous link-up with Tyler and 21 Savage on “CASH IN CASH OUT” this past June. Both tracks are presumed to be on P’s forthcoming collaborative LP titled Phriends — revealing the album’s title in a recent interview with Rolling Stone. “Well, my project, it’s called . . . it’s [under] my name, and the title of the album is Phriends. It’s the volume one,” he said.
As for Scott, the Cactus Jack mogul’s highly-anticipated fourth studio album is still without a release date. Fresh off an appearance on Drake and 21 Savage’s Her Loss on the track “Pussy & Millions,” Scott initially previewed “Down In Atlanta” at Zouk Nightclub during his Las Vegas residency, “The Road To Utopia,” in September. Not only teasing “Down In Atlanta,” he previewed tracks featuring Kid Cudi, Future, Lil Uzi Vert and more.
With this in mind, Utopia’s imminent release is evident in how Travis has been teasing new music all year — debuting unreleased cuts in “God’s Country” and “Lost Forever” at his O2 Arena shows in London in September. If “Down In Atlanta” is an indicator of Scott’s forthcoming rollout, Utopia finally seems to be within reach.
Check out “Down In Atlanta” below!
