Cole Bennett wears many hats, but above all, he’s a curator at heart.
Although directing, editing, brand development and business acumen have allowed the Lyrical Lemonade founder to flourish in the music industry, it seems as though much of his prior work has led up to this moment: Crafting the long-awaited Lyrical Lemonade album.
Taking to Instagram on Monday (Sept. 12), Bennett marked the first day of the album’s process with an exciting message. “I’m ready to dedicate a lot of my time and energy to this project,” he wrote on IG. “[It’s] going to be an otherwordly experience… I’ll be treating this album like a movie. Day-by-day. Step-by-step.” He initially teased that the project would bring “worlds and collaborations together you’d never expect” back in February.
In March, Bennett sat down with OGM host Hakeem Rowe to discuss the conception of LL’s forthcoming compilation tape, saying that “expansion” has become a main focus for him and the brand lately. “I want Lyrical Lemonade to have many different meanings, for many different people, for different reasons,” he said, also acknowledging his unwillingness to flesh out the LP earlier in his career. Now that he feels he’s “matured,” he’s gained the confidence to give the culture what it needs when the time is right.
Obviously the Lyrical Lemonade album has always been in discussion. It would be a compilation album with a lot of the artists that we work with, just creating different vibes and bring different worlds together… I was so DIY and anti-industry, I never wanted to do it because the timing was wrong. I hated labels for a long time. It rubbed me the wrong way. I just knew the time wasn’t right… I’m big on timing with everything. If I feel even the tiniest gut feeling in the opposite direction, I follow it.”Cole Bennett to OGM
Bennett’s 2022 has proven to be nothing short of extraordinary — launching his innovative Shot on iPhone music video series, collaborating with Yeat and The Minions, captaining LL’s fourth annual Summer Smash festival all ahead of the brand’s 9-year celebration next month.
A full musical endeavor orchestrated by one of our generation’s most influential minds is certainly something worth waiting for. Drawing from the many collaborations Cole has collected over the years — with stars like Lil Uzi Vert, Lil Yachty, Yeat, Trippie Redd, Ski Mask The Slump God, LUCKI and more — the Chicago-based creative is essentially looking to put a Summer Smash lineup in the palm of your hand.
This story will be updated.
Check out Cole’s interview below!