Lil Baby’s ‘It’s Only Me’ continues its fall takeover

After Lil Baby was, at first, focused on “owning the summer” by teasing his newest album’s release for July, his rollout extended all the way into the fall. But finally, over two years after 2020’s My Turn catapulted him into superstardom, Baby dropped his third studio album It’s Only Me at midnight ET on Oct. 14.

Earlier in the week on Oct. 10, Baby made the It’s Only Me track list available, which displayed guest appearances from Nardo Wick, Young Thug, Future, Jeremih, Pooh Shiesty, EST Gee and more, adding excitement for fans who had been dying to hear the 23-song masterpiece.

Now one month removed from the project’s release, it’s obvious that rap fans were yearning for this album. Since debuting at No. 1 on the Billboard 200 with 216,000 units sold, each song on the project has eclipsed 4 million Spotify streams. So, as if to reward his supporters, Baby came back on Nov. 23 to put out the music video for the album’s third song “Pop Out” with Nardo Wick.

Before this, Baby gifted his loyal fanbase with the album’s fourth and fifth music videos for “From Now On” with Future on Oct. 28 and “Stand On It” on Oct. 17. These visuals followed up the videos for “California Breeze,” which dropped along with the album, and “Heyy,” put out on Oct. 10 serving as IOM‘s second and final promotional single.

Heyy” sees Baby employ the same melodic, droopy flow we heard from him on his Sept. 2 single “Detox,” which surprisingly did not make the final track list for It’s Only Me.

In the track, Baby’s smug, relaxed “heyy” sung chorus fills the space between lyrically loaded verses, as he aims to convey to listeners just how famous and successful he is.

If we fly commercial, we got greeters

They just know that we important people

They see how we comin’, think we ghetto

Until their children tell ’em I’m their hero

Flight attendant said I look familiar

Crack a smile, tell her, “It’s a small world”

“Heyy” — Lil Baby

Although he had dropped six singles throughout the year, such as April’s “Right On” and “Frozen,” June’s “U-Digg” with 42 Dugg and Veeze and last month’s “Detox,” the only single aside from “Heyy” that made the cut was “In A Minute,” which released on the same day as “Right On” in April.

On the verge of this highly-anticipated follow-up to My Turn, Baby had been turning up the heat in the months leading up. Along with supplying features for NAV‘s late July track “Never Sleep” and DJ Khaled‘s God Did songs “Staying Alive” and “Big Time,” he also released his new documentary Untrapped via Amazon Prime on Aug. 26. The doc gives insight to his incredible come-up and how he was able to dodge his downfall.

The long, grueling wait has now finally come to an end, meaning one of hip-hop’s pillars for streaming, culture and consistency over the past 3-4 years has once again reminded the world why so many revere him as a “GOAT.”

Check out Baby’s latest studio album below!

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Stay in the mix with what’s new every week with #OGM’s Platinum Picks 🔰

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💿 @midwxst & @denzelcurry - “Tally”
💿 @cordae - “TWO TENS”

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#ZackBia made his producer debut with @DonToliver, as the pair vibe out on their infectiously “Hardcore” club cut. #OGM

+ STREAM 🎧: http://bit.ly/3RabFLL https://twitter.com/i/web/status/1619192314815221762

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.@lilyachty is so real for this. He deserves all of his success and more.

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.@USER_XMAN teasing a pair of tracks on Instagram Live… how are these sounding? 🔊 #OGM

+ WATCH 📽️: http://bit.ly/3R8eayh

#Summrs and @saykayb_ SNAPPED on this one… are they the best brother duo in the game right now? 🧐

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